I can only apply the Stuart Hall Theory with my poster, my website and my horror film trailer. The way that I have interrupted people to read this is to be curious and fear what this film is going to be about, who is that person behind the mask? What does he want? Why is he there? Etc. The negotiated reading is that people would think that this mask is interesting and has the fear factor, but nothing more. And finally the oppositinal reading is that people will look at this and only see yet another teen horror with a rubbish alibi behind the mask. The same will apply to all of the products that I have created.
You do not need to include theory on your research and planning blog Louis - this is part of he G325 exam.
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